The CORY Method vs. Traditional Recruiters
Boutique vs. Generalist
Why real estate companies choose CORY over global firms and contingent recruiters.
The big global firms chase the C-suite. Contingent recruiters work the manager layer. The operating leadership layer — Senior Directors, Regionals, VPs, and SVPs — gets overlooked by both. That's the gap we built CORY to fill.
| The Differentiator | ◆ CORY Executive Search | Traditional Recruiters |
|---|---|---|
| Where we focus | → Operating leadership: Senior Director, Regional, VP, SVP — with reach into C-suite | – Either C-suite only (global firms) or manager layer (contingent recruiters) |
| Industry depth | → Real estate only. Nine verticals. Every day. | – Generalist firm with a real estate practice |
| Engagement model | → Senior advisor owns intake through close — no junior handoffs | – Partner sells, associates execute |
| Qualification | → 4 Cs Framework: Culture, Compensation, Challenges & Growth, Commute | – Resume keyword match and a phone screen |
| Sourcing | → Direct outreach to passive operators we already know | – Job board postings and database searches |
| Time horizon | → Long-term relationships — most clients have worked with us for years | – Transactional — search closes, relationship ends |
| Post-placement | → Stay involved through offer, reference, and first 90 days | – Invoice on start date |
| Ecosystem | → Search + Leaders On Deck advisory + Fractionals On Deck | – Direct-hire only |